I hoisted my first website sails in the 8th grade back in 2003.
Twenty years later… I’m still crafting websites for the thrill of the treasure hunt.
Over the last two decades, I’ve transformed me hobby of web building and me passion for business and advertising into a thriving career.
It took me nearly a decade to uncover me first fortune.
Then, I cracked the code.
Many a crew squanders their doubloons on online advertising, missing out on rich bounties.
I’m on a mission to change that.
It’s commonly said that half the gold spent on online advertising vanishes into the abyss.
Until now.
Track the treasure from every business decision with a measurable and repeatable process.
Perfected over ten years, I’ve run hundreds of tests, raking in over $100,000,000 in loot for me clients.
How did I chart this course?
I first felt the power of paid media (PPC) and conversion rate optimization (CRO) with Google Ads (once called Google AdWords) in 2012.
From spending $33 a day to $2,000,000 a month: I’ve optimized and scaled ships of all sizes.
From small businesses and non-profits to national retailers, B2C eCommerce, lead generation, B2B SaaS, and even Fortune 500 fleets—I’ve navigated those waters and captured success.
Uncover the shortcut to treasure and implement the same framework that keeps generating millions in gold for these enterprises.
Let’s connect and set sail on this adventure together!
Kind Words from Me Shipmates Who’ve Sailed Closely with Me
“Julian’s technical skills within advertising platforms are top notch. This is a guy who “knows his stuff.” He’s also genuine, self-driven, and takes great initiative on executing and managing projects. He’s a reach for the moon kind of guy, and when you pair that with his competency, you’ll find that when he sets his sights on something, he’s very, very likely to achieve it. He’s a team player, dependable, innovative and a great asset. Julian’s someone you can count on to do great things in B2B digital marketing.”
Ashley MeyerDirector of Digital Marketing @ eHealth
“Julian is among the most talented paid media strategists I’ve ever seen. To every client meeting, he brought strong data insights, innovative SEM tactics, and a clear vision on where he’d like to steer the campaigns. On top of this, Julian is an amazingly kind and charismatic person that makes clients feel at ease. In short, he’s an incredible asset to any team.”
Keith NewshamCustomer Experience Manager @ Arizona College of Nursing
“Julian is one of the most well-versed and intelligent people that I’ve ever had the pleasure of working with. I never had to question the quality or timeliness of his deliverables. I truly I hope I get more opportunities to work alongside Julian and others with his same work ethic, personality, and extremely high levels of professionalism.”
Nick RennardDirector of Paid Media @ Digital Reach
mission
Help companies stop wasting money online
vision
Track the revenue impact of every decision
values
Customer focused research
Research backed testing
Test to learn mindset
Data informed decisions
Data > Insights > Knowledge
Knowledge > Action > Habit
Personal projects, freelance work and brands I’ve worked with from 2003-Present
Built 12 websites over a 20 year period from 2003-2023:
TOA Halo Clan – Neighborhood halo 1 Xbox clan “Time of Apocalypse”.
FuntastikOnline.net – My parents skate and snowboard retail shop.
DesignTheCure.com – Community for artists to display their artwork and raise money for charity.
HaxballNation.com – Community for the online flash browser game Haxball by Basro.
StrangeStream.net – Community for recently launched disruptive technology projects.
AmazingAlexCentral.com – Community for the mobile app puzzle game Amazing Alex by Rovio.
SnowSocial.net – Community for extreme snow sport and winter activity enthusiasts.
Murderminers.com – Community for the #1 Xbox live indie game Murderminers by J Force Games.
DestinyForum.net – Community for the online multiplayer FPS game Destiny by Bungie Studios.
BurnsValleyHerbalsandRetreat.com – My parents AirBnB, herbal and retreat business.
JulianSolo.com – Personal portfolio of projects, products and services.
DecisionDatabase.com – Custom experimentation program database templates.
Worked with 6 freelance clients over a 6 year period from 2010-2016:
MajorLeagueGaming (acquired by Activision) – Community Management, Event Management
Matboard&More – Social Media Management, Search Engine Marketing
TeamBeyond (acquired by Logitech) – Community Management, Search Engine Optimization
SERPWars – Paid Media Agency, Search Engine Marketing
MaidInOahu – Social Media Management, Paid Media
TheHaloCoucil – Community Management, Content Development
Worked with 100+ clients at 2 agencies on paid media & CRO from 2016-2020:
Abeo
AdRoll
BrandThro
BrightSpot
Broadly
Brothers BBQ
Cal Berkeley
Charles Windows
Clear Story
Cloud Share
Colorado Storm
Digital Reach
Go Car Tours
Haunted Field of Screams
Hawkridge Systems
House of Staunton
Kona Contractors
Lease On The Hill
LogiGear
LoungeBuddy
Mambo Media
Native Rank
Nice inContact
Outsource Consultants
Panasonic
Periscope
RedisLabs
RollWorks
Royal Robbins
Safety Chain
ShaneCo
SF Wine School
SL Software
Society Nine
Sota Imaging
SSS Camera
Straightline Aviation
Supperbell
Turbo Systems
United Textile Supply
Windfall Data
Xactly
And many more! (bail bonds, car dealerships, ecommerce stores, house cleaning service, mobile mechanics, personal injury attorney, pest control, software companies, water damage restoration, and dozens of non-profit organizations (local and national charities through the Google Grants program).
Transferred my skills in-house to manage 4 brands from 2020-2022:
Trakstar Perform (acquired by Mitratech)
Trakstar Learn (formerly Mindflash)
Trakstar Hire (formerly Recruiterbox)
Reviewsnap
Current in-house position managing 2 brands from 2022-Present:
Arizona College
Arizona College of Nursing
“Julian has the winning combo of technical expertise, the ability to connect with clients, and the drive to always be learning and expanding his skills. He is one of the most consistent, cheerful, and reliable people I have had the pleasure to work with.”
-Christopher Tsotakos, Director of Paid Search @ Chong + Koster
Still adrift, matey? Tell me what bounty ye be searchin’ for!
Discover the legendary 12-step treasure map that’s helped hundreds of ships scale their business fortune over the last decade.